TRIBE Billboard Designs

1.

2. 

3. 

4. 

After carrying out various experimentation with different images and colour schemes I ended up creating a portfolio of different billboard designs which I could use as my final piece. This is also the order in which I created the billboards with the last being my favourite. 

     I  believe that design 4 is much more simplistic and looks more professional. There is also the fact that it will suit its purpose better as the billboard will most likely only be seen at quick glances from people passing it by the use of little features on the page allowing them to stand out. These features only being the essentials; the company name, where to find it (website URL) and the main image to connote the target audience (who the magazine will relate to) and what the magazine is representing.

     It is also much a more conventional layout which I have found from carrying out my market research. I saw that the most successful companies who have produces billboards as an advertising method use a very basic layout and approach consisting of minimal text and a single main image to draw in the audiences attention. 

     I also believe that by keeping the audience and genre of the magazine in mind whilst creating this billboard I have been able to give the right representation and vibe of the magazine. I have constructed the whole mise-en-scene of the billboard to create a bright, bold and eyecatching billboard by using the correct lighting to create a quality high key image  A good choice of models to relate to the target audience, there costumes being in-trend connoting that the information inside of the magazine is also current and in date, their poses and facial expressions to convey that the magazine is representing happiness, comfort and youth whilst the text is set in bold black to jump out amongst the brightness of the image and contrast with the white background.